Pinterest influencers aren’t necessarily the most sought out when designing influencer marketing campaigns. Nevertheless, a high conversion rate is one of the best assets of this platform, when looking for influencer collaborations.
So what is Pinterest?
Pinterest is a social network platform design to allow sharing of ideas, products, recipes, and other visuals. It works like a virtual pinboard, where people pin and share posts that interest them, attaching them to their own rightful boards. There is to say, there are many categories to choose and create boards with, and similarly to other platforms, users can share like, follow other posts and people.
Given the scope of the network, it predominantly a female platform. According to Statista, Pinterest has 459M active users, 60% of which are women, but that value might be narrowing. However, as of January 2021, the network’s self-service advertising tools showed a 77.1% preference for the female audience, while male’s hold 14.5% and the remainder as unidentified. Social media shoppers also choose Pinterest, as a platform of choice with a 55% U.S. users identifying as a place to shop.
Pinterest works for all kinds of businesses, from content creators to omnichannel retailers. It’s free to sign up, and easy to get started.
According to MeetEdgar these are the 10 most popular categories:
- Home décor
- DIY and crafts
- Women’s fashion
- Food and drinks
- Event planning
How to find Pinterest influencers and how can they help your business?
Also commonly known as pinfluencers, lists covering the best creators on the platform can certainly help to find influencers, spending many hours browsing also can be successful, as well as seeking global influencer agencies.
Pinterest influencers rely heavily on brand partnerships for income, therefore, one can say that there is a higher commitment by the influencers as opposed to other platforms’ creators. For example, YouTube rewards their content creators with large followings, however, that does not happen on Pinterest.
Pinterest Has Cross-Generational Appeal
From Millennials to Boomers, adults love Pinterest. It is the perfect way to store photos and ideas with a simple click. Likewise, there is also a sense of community being built, from sharing and interacting with like-minded people, whom they can also get inspired by on the network.
Many people state that e-commerce is the foundation of the network. Therefore, making it the perfect platform for brands to collaborate with content creators, on one hand, with sponsored posts containing the brand or product, and also by creating engaging content like crafts and produce showcasing its value. From a marketing POV, Pinterest allows brands to advertise their products without being intrusive since consumers are expecting and looking for it.
In short, Pinterest Influencers can be highly beneficial for your business, if the target fits your brands, it also has proven to be a great vehicle for clicks, conversions, and engagement rates.
As of March 2021, these are the most followed accounts on the platform:
- Ohjoy – 14,7M+
- Maryannrizzo – 9M+
- Poppytalk – 8,9M+
- Bekkapalmer – 8,4M+
- Cathiehong – 7,9M+
- Janew – 7,7M+
- Bonnietsang – 7M+
- Evecpage – 6,8M+
- Pejper – 6,7M+
- Honestlywtf – 6,4M+