What is Facebook Influencer Marketing?
Facebook influencer marketing is an interesting platform to use because it is one of the most popular social media channels today. According to Statista, Facebook has over 1.9 billion monthly active users. When finding and defining a target audience, it is one of the best places to go to. Additionally, Facebook has effective statistics and powerful insights, with an ability to track campaigns and understand the demographics on a much deeper level. Facebook is a different platform from others as it focuses mainly on content. “Viral sharing” is very effective. This is a place where memes, challenges, relatable content, and emotional videos are often shared. Influencers on Facebook have the power to make content go viral.
What Is a Facebook Influencer?
While Gen Z is not the most active audience on Facebook, the generations above are and this is a great tool to use to reach this audience. A Facebook influencer differs from an Instagram or Tik Tok Influencer in a few ways. On this platform, we recommend you use micro-influencers. Although they have a smaller community than macro-influencers, we notice that they have a very loyal and engaged audience.
The Facebook influencer you are looking for should have this profile:
- Often shares content that has the likelihood to go viral (“viral sharing”)
- Is able to create a strong community taking place on their personal page
- Can create high engagement with their followers, through comments, likes, and responses.
- Is a credible source on the topic they are focusing on or sharing on
In order to find the right Facebook influencer there are a few things you can do:
- Use an influencer marketing platform
- Social listening influencer tools
We recommend you start with a social listening tool. Although it requires more research, it allows you to analyze specific keywords about topics that are related to what kind of influencer you are looking for. Listening and researching conversations that surround your topic, can lead you to the perfect influencer for you!
How To Use Facebook Influencer Ads
Facebook ads are used today for simply promoting content for brands’ products or services. These Facebook ads are not always the easiest to understand and navigate around. This is because they don’t always reach the correct audience and it may take time for this to effectively work. This is where influencers come in. These influencers whether micro or macro, have preexisting engagement and a connection with their audiences who follow and trust what they have to say. Their followers also see their post as being genuine and do not see it as much as an advertisement.
By using influencers in combination with Facebook ads, the campaign and advertisement will be extremely effective. This is a great opportunity for brands who want to create more user-friendly and relatable content that people will consider being genuine. Moreover, these Facebook influencer ads will lead to an increase in sales and more loyal customers. The image above is a perfect example of this relatable and authentic content that users relate to.
This is also a win-win situation for the influencer as they can partake in a collaboration with a brand they truly like and get remuneration for their branded posts In order to master Facebook influencer ads, the brand must focus on “influencer generated content”. This content will allow for more engagement and will drive more traffic on your website or social media pages.